Connotation+(positive+or+negative)++Jargon+or+slang

For example: A snake is a reptile, but if you call someone a snake, that means he is not trustworthy. For Example: **Positive connontation** reffering to a young person: child, kid, little one. **Negative connotation**, same subject: brat, spoiled kid, minor.
 * Connotation** is the emmotional or outside-the-box meaning that a word may carry.
 * Positive vs Negative** : using words with **positive connotations** shows the subject to be an attractive one, where as using words with **negative connotations** to describe the same subject in a less favorable way.